Guerrilla Art Action Targets New Meta / Ray-Ban Partnership Over Privacy and Child Safety Concerns
"Mass surveillance predator glasses" "ICE Agents Love Meta Ray-Bans": Giant satirical posters appear outside Meta headquarters and retail hotspots across Washington, DC and New York following the company's latest smart glasses campaign
FOR IMMEDIATE RELEASE
Contact for interviews and questions: Denise Robbins, denise@glasgowactions.com, +1-608-320-6582
New York on-the-ground contact: @MetaRayBanPosters.90 on Signal
Photos available to download at this link. Free to use courtesy of Glasgow Actions Team
Washington, D.C.—As Meta rolls out its newest advertising campaign promoting its partnership with Ray-Ban and celebrity endorsements for its AI smart glasses, activists have responded with a guerrilla art action across retail hotspots in New York City and Washington DC, as well as outside Meta's Washington headquarters. The action features oversized satirical posters that rework Meta's own advertisements to raise concerns about hidden cameras, surveillance, facial recognition, and child safety, with slogans like "Mass surveillance predator glasses," "ICE Agents Love Meta Ray-Bans,” and more, including posters featuring David Woodland, the product lead for Meta’s AI glasses.
The action comes amid growing criticism of AI-powered wearable technology and the expanding capabilities of smart glasses to collect images and personal data in public spaces.
In Washington, DC these posters can be found throughout the 14th St neighborhood, in Dupont Circle here, at the Ray-Ban Store in Georgetown, and near Meta's headquarters at, 575 7th Street NW.
In New York City they can be found across SoHo, North Brooklyn, and Canal St, as well as at the Hudson Yards Ray-Ban Store and in Chelsea here.
More location information available upon request.
Advocates in the climate and technology space had the following reactions:
"These smart glasses are a threat to child safety and a trap for every consumer. Meta spent years making billions building platforms that a jury ruled were unsafe for minors. Now, they are putting hidden cameras on people's faces, which gives predators a tool to secretly film kids in public." — Lennon Torres, Director of Movement Partnerships, Heat Initiative
"Meta has spent over a decade and billions of dollars perfecting one skill: making surveillance feel cool. Social media was the training ground, teaching my entire generation that handing over our data, time, and attention wasn't invasive, it was irresistible, something we had to be a part of. Now Meta is bringing that same playbook to real life, betting that if these glasses look cool enough, nobody will notice they're being watched by the same company that's been profiting off them for years." – Kendall Schrohe, Executive Director of the Attention Sphere
“Unless society wants a future devoid of any privacy or control of how pictures and videos of ourselves and our loved ones are used by strangers online, we must reject Zuckerberg’s mass surveillance predator glasses. Even the prettiest faces and ads can’t hide what Meta is peddling here, surveillance tech designed to be invisible to those being recorded.” – Andrew Nazdin, Director of Glasgow Actions Team
MORE INFORMATION:
Organizers say the action is intended to challenge Meta's efforts to normalize AI-powered wearable surveillance through a high-profile partnership with Ray-Ban and celebrity marketing. Spokespeople will be available upon request to discuss concerns about privacy, hidden recording, child safety, and the broader implications of AI-enabled smart glasses.
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